Google Ads vs. Facebook Ads: Which One Should Your Local Business Use?
As a local business owner, you want to get the most bang for your advertising buck. But should you invest in Google Ads, Facebook Ads, or both? Let’s break it down so you can decide what’s best for your business.
When to Use Google Ads (Best for High-Intent Buyers)
Google Ads are perfect when customers are actively searching for what you offer.
✅ Best for:
Service-based businesses (plumbers, lawyers, HVAC)
Urgent needs ("emergency dentist near me")
Local searches ("best pizza in [Your City]")
💡 Why it works:
Targets people ready to buy
Pay only when someone clicks (PPC)
Appears at the top of Google search results
When to Use Facebook Ads (Best for Awareness & Retargeting)
Facebook (and Instagram) Ads excel at building brand awareness and re-engaging past visitors.
✅ Best for:
Restaurants, retail stores, salons
Promotions & events ("Grand Opening Sale!")
Retargeting website visitors
💡 Why it works:
Highly targeted (location, interests, demographics)
Great for visuals (photos, videos, carousels)
Cheaper clicks than Google for some industries
When to Use Facebook Ads (Best for Awareness & Retargeting)
Facebook (and Instagram) Ads excel at building brand awareness and re-engaging past visitors.
✅ Best for:
Restaurants, retail stores, salons
Promotions & events ("Grand Opening Sale!")
Retargeting website visitors
💡 Why it works:
Highly targeted (location, interests, demographics)
Great for visuals (photos, videos, carousels)
Cheaper clicks than Google for some industries
The Best Strategy? Use Both for Maximum ROI
For most local businesses, a mix of Google and Facebook Ads works best:
🔹 Google Ads → Capture high-intent buyers actively searching for you.
🔹 Facebook Ads → Build awareness and retarget warm leads.
Example: A local gym could:
Run Google Ads for "gym membership [Your City]."
Use Facebook Ads to showcase success stories and retarget website visitors.
Need Help Choosing the Right Ads for Your Business?
Every business is different. If you want a customized ad strategy, book a free marketing analysis.
🚀 Pro Tip: Start with one platform, track results, then expand!
